I love to read, both for learning and relaxation, and “Pour Your Heart Into It” by Howard Schultz is the latest book I’ve read. I originally bought this as inspirational reading for Tim (he wants to go into business when he graduates), and I have to say that it really is one of the most interesting and inspirational books I’ve read about the entrepreneurial spirit.

Starbucks is one of my frequent haunts (as well as a great place to meet with prospective clients), and I now understand a lot more about how the company was founded and its guiding principles.

In many ways, Mr. Schultz’s philosophies echo my own. Although Merrick Photography is unlikely to become a national or international superstar, many of the fundamentals are similar, such as an unwavering attention to quality and detail. I treat my photographic artwork like Starbucks treats a finely-roasted coffee – something to be savored and appreciated more than a cup of instant. This is not meant to sound arrogant or anything, and I’m sure my clients and friends would agree, it’s simply that I believe firmly in giving only the very best in what I do – I get excited and enthused over a wonderful portrait and the romance of a wedding is the very life-blood of the images I create. To give anything less would be a disservice to my clients.

This is why I would never book two weddings, or even two portrait sessions, in the same day. To do that would require a sacrifice in quality that I am unprepared to make. I truly do try to pour my own heart into everything I do.

Whether you like Starbucks coffee or not, you will find this book to be an engaging, entertaining, inspiring read – well written with a firm human perspective.